Media Daily News has reported that "U.S. media and communications spending is poised for big growth from 2009-2014, according to a new forecast from Veronis Suhler Stevenson, a private-equity firm in the media business. In fact, VSS expects media and communications revenue to grow faster than the economy in general, due largely to the rapid expansion of Internet and mobile media. However, VSS draws an important distinction between media and communications revenues overall, and advertising revenue in particular, predicting significantly lower growth in ad spending. DM News noted further that "direct marketing spending and revenue will experience slower growth than other communications sectors." Among the significant adverse factors: the prospect of higher postal rates and postal service cutbacks." Read more!
From postcom.org
From postcom.org
