Media Daily News has reported that "Advertiser optimism toward their media spending, which bottomed out a year ago, continues to rise and is now at the highest relative point since a well regarded research company began tracking it three years ago. Nearly a third (32%) of ad executives now expect to increase their ad spending over the next 12-months, marking the greatest percentage since Advertiser Perceptions Inc. (API) began asking that question in the spring of 2007." Read more here.
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