Business 2 Community--It's no secret that word-of-mouth recommendations and referrals are important in developing strong local business, especially for service-based business-think about cleaning services, roofers, lawn care, real estate services, and so on. In fact, 70% of consumers consult reviews or ratings before making a purchase.1 And, according to a June 2010 Harris Interactive poll of adult US consumers, "71% claim reviews from family members or friends exert a great deal or fair amount of influence on purchase decisions." (Source: Business Week, October 2008). Read more!
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May 16 2011 09:43 PM
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