Presort.com--Marilyn Lawrence, General Manager, KCSM-FM, says: "We conducted an incentive-based direct mail campaign that offered a unique "Legends of Jazz" T-shirt to those giving $80 or more, twice our usual ask. This wasn't just a gift, but a personalized "thank you" that listed donors' names sprinkled among the names of jazz greats, making them feel like part of the jazz landscape.
As a result, our response rate (nearly 6.5 percent) and donations have risen exponentially. We've since repeated the T-shirt campaign twice. It's safe to say that with the creative minds of our marketing firm, Goodman Marketing Partners, behind us, we'll continue to use unique ways to drive donations." Read input from other experts!
As a result, our response rate (nearly 6.5 percent) and donations have risen exponentially. We've since repeated the T-shirt campaign twice. It's safe to say that with the creative minds of our marketing firm, Goodman Marketing Partners, behind us, we'll continue to use unique ways to drive donations." Read input from other experts!
