Intelisent--All Reply mail must be transitioned from using POSTNET to using the Intelligent Mail barcode by May of 2011 in order to qualify for automation discounts. The USPS is offering little to help mailers transition to the IMb for Reply Mail. There is an on-line tool for BRM - however, it only works for the owner of the Mailer ID. It cannot be used by Mail Service Providers on behalf of their mailing customers. I solicited input from several sources in the industry, both mail owners and mail service providers, to see how they are faring. The feedback I received, and have been seeing on message boards and in the mailing community is universally negative. Read more!
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Jan. 11 2011 06:08 PM
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