By Pat McGrew, EDP, Kodak, on outputlinks.com
Last time around, the discussion revolved around what it takes to prepare for a communication strategy that involves both print and pixel components, such as putting QR or other 2D matrix bar codes onto print communication to create a conversation. The promise of adding these codes to print is that the consumer can immediately interact with the print to respond to a call for action or to get more information. The challenge is that there is some back office infrastructure that must be in place to ensure that the customer has the appropriate experience. Read more!
Last time around, the discussion revolved around what it takes to prepare for a communication strategy that involves both print and pixel components, such as putting QR or other 2D matrix bar codes onto print communication to create a conversation. The promise of adding these codes to print is that the consumer can immediately interact with the print to respond to a call for action or to get more information. The challenge is that there is some back office infrastructure that must be in place to ensure that the customer has the appropriate experience. Read more!
