The Verge--In the US, total greeting card industry revenue declined 5.4 percent in the past five years, slightly better than the tailspin in newspaper ad revenue. For Hallmark, the shift away from dead-tree media is a multibillion-dollar conundrum: how can it continue to squeeze profits out of its dwindling paper card sales, while expanding its brand into lucrative digital products? Read more!
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Sept. 6 2013 06:57 AM
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