The following is a contribution to the PostCom Bulletin by William Holden, President & CEO of Holdenart. The views expressed are solely the author's.

When conversation comes up about the USPS, it often seems negative. Likely, it's the nature of the business and the fact that we're living in a technologically advancing time like no other in history. We take it somewhat for granted that we can text and get email on smartphones.

Customers expect mail and package delivery and are never surprised when it happens, but they tend not to forget when it doesn't. It can be a thankless service, but it's a little more complex than that. Talk to anyone who's moved and they rarely say that Mail Forwarding worked great. Even the occasional error hurts US Postal's reputation. The Mail customer could have a better experience in the age of technology and convenience. Read more!
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