Direct Marketing News--A new report from the Office of the Inspector General (OIG) of the Postal Service poses the theory that single-piece First Class Mail volume-which plummeted 61% since 1995 to 23 billion pieces-may have found its base level. What's more, the investigation into First Class mail trends finds them regionally divergent, with some areas still mailing the same amount of letters that they did 20 years ago.
Thirty-six geographic areas including Grand Rapids, MI, Shreveport, LA, and White Plains, NY, have retained about 86% of the First Class volume they experienced in '95. Volume declines ranging on the high end-70% and above-were experienced in 196 areas that included larger metro areas such as Boston, Chicago, and Washington DC. The largest number of areas, 269 of them, settled into medium levels of decline ranging between 30-60%. Read more!
Thirty-six geographic areas including Grand Rapids, MI, Shreveport, LA, and White Plains, NY, have retained about 86% of the First Class volume they experienced in '95. Volume declines ranging on the high end-70% and above-were experienced in 196 areas that included larger metro areas such as Boston, Chicago, and Washington DC. The largest number of areas, 269 of them, settled into medium levels of decline ranging between 30-60%. Read more!
