A successful direct mail campaign has three main components: the list, the offer and the creative. All three are important and require careful planning and execution to maximize response rates.
However, the number one reason a direct mail campaign succeeds or fails is the quality of the list. Even a very creative mail piece, with the most compelling offer possible, will likely end up in the trash if it is sent to the wrong people.
So, don't waste your time and money sending mail pieces to a poorly compiled list. Instead, take a look at AMG's latest Infographic, 6 Steps to Build the Perfect Direct Mail List and learn how to create a high-quality list that ensures your mail piece lands in the right mailboxes each and every time.
However, the number one reason a direct mail campaign succeeds or fails is the quality of the list. Even a very creative mail piece, with the most compelling offer possible, will likely end up in the trash if it is sent to the wrong people.
So, don't waste your time and money sending mail pieces to a poorly compiled list. Instead, take a look at AMG's latest Infographic, 6 Steps to Build the Perfect Direct Mail List and learn how to create a high-quality list that ensures your mail piece lands in the right mailboxes each and every time.
