Norma Medley, LinkedIn--Direct mail isn't some shiny new ground breaking method of marketing. It is a battle-tested tactic sheathed snuggly in every marketer's arsenal. If you're a small business owner looking to spread the word about your company, or a large organization with millions of customers, direct mail is a marketing go-to for leads, sales, and more. If you're still on the fence about it, here are 20 reasons to employ direct mail in your marketing efforts. Read more!