Getting the right message to the right audience at the right time is critical to direct mail marketing success. Any opportunity a direct mail marketer has to improve efficiency and reduce costs in the sourcing and management of a project is a welcome one. ââ⬚¬Åâ¬Å"No printed marketing material project is simple, but even in this space, direct mail projects stand out among the most complexââ⬚¬ââ❠said Mike Jackson, eLynxx Solutions CEO. ââ⬚¬Åâ¬Å"eLynxx was purpose-built to address the complexities of sourcing and managing direct mail projects. It energizes collaboration between project stakeholders and keeps control firmly in the hands of the organization.ââ⬚¬âââ

 

Built specifically for sourcing and managing direct mail and custom printed marketing communication materials, eLynxx, the companyââ⬚¬ââ¬Å¾¢s flagship cloud software continues to evolve with the release of version 8.2.1. One of the many beneficial qualities of eLynxx is its flexibility. ââ⬚¬âââBecause eLynxx is cloud software we can add or adjust features without inconveniencing our clientsââ⬚¬ââ❠said Nathan Rotz, eLynxx Solutions COO. ââ⬚¬Åâ¬Å"That means, unlike client-hosted software, we donââ⬚¬ââ¬Å¾¢t have to let updates accumulate to avoid having to ask our clientsââ⬚¬ââ¬Å¾¢ IT departments to make changes. When we have a new feature that is going to make our clientsââ⬚¬ââ¬Å¾¢ lives even easier, they can put it to work as soon as itââ⬚¬ââ¬Å¾¢s ready.ââ⬚¬ââ❠

 

That has been good news for clients using eLynxx for direct mail. The latest eLynxx feature update provides even more functionality and granularity than ever. ââ⬚¬Åâ¬Å"As direct mail marketers get more detailed and complex in the targeting of their campaigns, their specification needs become more complex as well,ââ⬚¬ââ❠Jackson explained. ââ⬚¬Åâ¬Å"Our most recent update gives direct mail marketers a more robust way to include highly granular, finely detailed specifications for the processing of mailing list data, personalization, finishing, assembly and kitting of the projectââ⬚¬ââ❠Rotz added. In addition, the update gives eLynxx clients the option of running postage for individual projects on a completely separate track from other materials and services. ââ⬚¬Åâ¬Å"This is one of those cases where the right innovation at the right time provides a big impact for our clientsââ⬚¬ââ❠Jackson said. The agility and on-demand nature of eLynxx cloud software allows immediate access to new features as they are released. The eLynxx development teamââ⬚¬ââ¬Å¾¢s dedication to an aggressive update schedule means clients will see new features more frequently.

 

###

 

eLynxx Solutions has been providing innovative products and services for helping organizations manage projects and connect with vendors of custom-produced graphic communication, direct mail, marketing materials, publications, labeling, packaging and all things print since 1975. Born, raised and still located in Chambersburg, Pennsylvania along the east coastââ⬚¬ââ¬Å¾¢s graphic communications corridor connecting Washington, DC, Baltimore, Philadelphia, Pittsburgh and New York City, todayââ⬚¬ââ¬Å¾¢s eLynxx Solutions is a leading innovator and provider of project management software for the marketing supply chain. As a software boutique, eLynxx Solutions tailors its cloud software to fit the needs and requirements of its customers, providing the functionality of custom software with the economy of out-of-the-box solutions. eLynxx print procurement software empowers an organizationââ⬚¬ââ¬Å¾¢s people to work with their own vendors and strengthen their own processes to achieve better results. For more information regarding eLynxx software, please visit eLynxx.com.