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June 23 2010 09:21 AM

The Big Fat Marketing Blog has reported that "A little creative prodding from vendors could spur mail's use in non-promotional efforts. Traditional mail is increasingly one of the least-regulated marketing channels, and can be used to  capture opt-in permission for other, more restricted mediums such as e-mail or mobile. It can be used to spur retail traffic." Read the full post here.
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