Media Daily News has reported that: The amount of money spent by U.S. marketers to gather online data describing digital audience characteristics, transactions and "clickstream" behaviors will more than double over the next two years, reaching $840 million in 2012, according to new projections from the Winterberry Group.
Ad spending in U.S. media monitored by ad tracking firm Kantar Media expanded 5.7% during the first half, and 5.4% during the second quarter of 2010, according to estimates released this morning. The figures show that TV led the first half rebound, especially spot TV, which surged 25.1% during the period due to demand from automotive and retail marketers, as well as cyclical demand from political advertisers. Newspaper free standing inserts (FSIs) posted the second largest growth rate among the major media sectors. Expenditures rose 7.6%percent as consumer packaged goods marketers aggressively targeted value-conscious consumers with couponing programs. Local newspaper spending fell 4.6%, and has declined for 19 consecutive quarters.
Ad spending in U.S. media monitored by ad tracking firm Kantar Media expanded 5.7% during the first half, and 5.4% during the second quarter of 2010, according to estimates released this morning. The figures show that TV led the first half rebound, especially spot TV, which surged 25.1% during the period due to demand from automotive and retail marketers, as well as cyclical demand from political advertisers. Newspaper free standing inserts (FSIs) posted the second largest growth rate among the major media sectors. Expenditures rose 7.6%percent as consumer packaged goods marketers aggressively targeted value-conscious consumers with couponing programs. Local newspaper spending fell 4.6%, and has declined for 19 consecutive quarters.
