While mail remains a highly effective method for attracting new business and retaining current customers, the benefits
drop dramatically when the lists are either poorly targeted or the address quality is poor. High address quality ensures that
more mail is deliverable; when more mail is delivered to the intended recipient, direct mail programs are more effective.
Download the PDF to read the full application article!
drop dramatically when the lists are either poorly targeted or the address quality is poor. High address quality ensures that
more mail is deliverable; when more mail is delivered to the intended recipient, direct mail programs are more effective.
Download the PDF to read the full application article!
