TNT survey reveals a third of donors give after receiving direct mail

Presort.com--A recent TNT survey reveals a third of donors give after receiving direct mail. Cathy Pharoah, director of the Centre for Charitable Giving and Philanthropy, says direct mail remains "hugely important." One-third of people who make donations to charity are prompted to do so by receiving direct mail from the organisation in the post, according to a survey by delivery company TNT. Read the full piece here.

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