On November 13, 2018, the Postal Regulatory Commission issued Order No. 4875, which approved six proposed USPS mailing promotions for 2019. These promotions are offered as a way to support mailers in their continued utilization of mail as part of their multi-channel marketing mix while also attempting something new with their mail pieces. These offerings encourage marketers to use techniques like dynamic color print and mobile/barcode technologies as a way to increase ROI and improve customer engagement with the physical mail piece.

The six promotions approved for 2019 are as follows:

Tactile, Sensory and Interactive Mailpiece Engagement Promotion

Registration Period: December 15, 2018 – July 31, 2019

Promotion Period: February 1, 2019 – July 31, 2019

Eligible: USPS Marketing Mail® letters and flats

Emerging and Advanced Technology Promotion

Registration Period: January 15, 2019 – August 31, 2019

Promotion Period: March 1, 2019 – August 31, 2019

Eligible: First-Class Mail® & USPS Marketing Mail®

Earned Value Reply Mail Promotion

Registration Period: February 15, 2019 – March 31, 2019

Promotion Period: April 1, 2019 – June 30, 2019

Eligible: BRM, CRM, and Share Mail

Personalized Color Transpromo Promotion

Registration Period: May 15, 2019 – December 31, 2019

Promotion Period: July 1, 2019 – December 31, 2019

Eligible: First-Class Mail® (excludes all FCM single-piece-price mail)

Mobile Shopping Promotion

Registration Period: June 15, 2019 – December 31, 2019

Promotion Period: August 1, 2019 – December 31, 2019

Eligible: USPS Marketing Mail® letters and flats

Informed Delivery Promotion

Registration Period: July 15, 2019 – November 30, 2019

Promotion Period: September 1, 2019 – November 30, 2019

Eligible: First-Class Mail® & USPS Marketing Mail® letters and flats

Program requirements and other pertinent information are available on PostalPro at https://postalpro.usps.com/promotions.