Postcom.org--On March 26, 2012, the Postal Regulatory Commission approved the 2012 Mobile Commerce and Personalization Promotion scheduled to run July-August 2012. For business mailers who qualify, this promotion will provide an upfront 2 percent postage discount on Standard Mail® and First-Class Mail® letters, flats and cards (presort and automation only) that include a two-dimensional (2-D) barcode or print/mobile technology that can be read or scanned by a mobile device. The technology must directly lead the person to a mobile optimized website that allows the purchase of an advertised product or to a unique mobile optimized and personalized web page. New and updated documents have now been posted to the RIBBS page for this innovative promotion. Minor changes and clarifications have been made to the Program Requirements document and they are reflected in Version 2 that is now available for download from the following link: (https://ribbs.usps.gov/index.cfm?page=mobilebarcode). Additionally, we have posted a User's Guide that mailers can use to register for the promotion on the Business Customer Gateway beginning May 1, 2012. The Incentive Program link will not be visible prior to this date. As a reminder, mail service providers who wish to enroll their customers in this promotion will be able to register on June 10th. Additional program updates and resources will be provided as they become available.
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April 20 2012 07:11 AM
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