Presort.com--Mike Porter's recent piece "Do your customers trust you?" touches on a point about how the mail center can transform and promote itself as a trusted partner to their customers.

"By being involved and helping your customers understand their options you can help them design a communications strategy that helps them reach their goals."

Many mailers today struggle in the face of an uncertain new economy' of mailing. Their volumes are down, costs are rising and the perceived value of mailing operations is being questioned. Read more!
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