Post&Parcel-- Envelope-free letters - so-called "folded self-mailers" - now account for 20% to 30% of all letters in the United States, according to the US Postal Service, and are continuing to grow in popularity.
But while direct marketeers love the low costs, high visibility and opportunities for creativity that folded self-mailers offer, for the Postal Service they can mean machine jams and damage to mailpieces. A new set of guidelines to avoid problems has been in the works for some years, but now looks likely to see the light of day this summer, with a final rule to be published in the Federal Register in the fall. Read more!
