Direct Marketing News--The Postal Service's new acting CMO, Jim Cochrane, admitted that, like all marketing channels, mail faced challenges. But he argued that it's gotten its data act together and is better poised to engage in the digitally dominated marketing world than it was just a few years ago.
"We're focused on data and analytics. In the past it was a field of dreams, but now 90% of our mail volume is using IMb [Intelligent Mail barcodes] and packages are getting close to that," Cochrane said today at a press conference at the National Postal Forum in Anaheim. Read more!
"We're focused on data and analytics. In the past it was a field of dreams, but now 90% of our mail volume is using IMb [Intelligent Mail barcodes] and packages are getting close to that," Cochrane said today at a press conference at the National Postal Forum in Anaheim. Read more!
