Overnight Prints--"Sample Showcase," a program launched by the United States Postal Service, is proving to be more of a boon for small businesses than many may initially have expected. The initiative sends out packages of samples to consumers from big name brands, including Secret and Starbucks. However, Ann Foppe, senior director of trade marketing for Gum Soft-Picks, explained to Direct Marketing News that the program has given her small company some distinct advantages. Read more!
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