The Direct Marketing Voice--Static QR Code: A square, two-dimensional barcode that, when scanned with a smart phone's reader app, directs people to a mobile-friendly website, launches a video, or serves up other digital content.

Intended for public use (not targeted to an individual)Serves up generic content that is available to a public audienceProvides basic reporting: number of scans, time of each scan, phone's OSGreat for use on billboards, store signs, POS materials, in mass media/printFollowing are practical examples of static QR codes intended for public consumption: (left to right) storefront signage, bus stop billboard, print ad. Read more!