According to PostCom Executive Vice President Jessica Lowrance, "There have been rumors within the industry that it should expect or budget for a 23 percent increase for Standard Mail flats during the next annual USPS price change early in 2012. This type of rumor can have disastrous consequences for mail volume as businesses begin media choices for 2012 across the nation. To a novice postal user or out-of-the-loop type of mailer, this type of news may force their hand in leaving mail altogether or test other media at a more accelerated pace." Read more!
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May 11 2011 08:42 PM
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