Direct mail, although pretty much considered the most effective form of direct marketing, is still plagued by the age-old question of proving attribution. In other words, people want to know how... View More
The introduction of color inkjet technology more than a decade ago has changed the world of print, and with it came numerous opportunities for the transactional printing industry. Transactional commun
WASHINGTON - The U.S. Postal Service reported total revenue of $17.5 billion for the second quarter of fiscal 2019 (January 1, 2019 - March 31, 2019), a decrease of $8 million, or esse... View More
The owners of business communications used to be the IT department. Statements and bills, notices, policies, welcome kits, etc. were all generated by buttoned-down software applications managed... View More
To increase recipient engagement, improve response rates and increase ROI, it is proven that using direct mail with other channels, not instead of, is very effective. Marketers are continually l... View More
Many businesses have turned to online marketing to reach customers. As online marketing has become more prevalent, direct mail campaigns have become less popular. Some business owners... View More
SAN DIEGO — April X, 2019 — Memjet (Memjet.com), a leading developer of inkjet printing technology, announces it has hired Bent Serritslev as senior vice president of business development... View More
Long gone are the days of Paul Revere and his famous ride alerting the town folk that “the British are coming,” and yet, here we are, and something IS coming. Autonomous delivery robots are... View More
Certified Mail, a service that provides a mailer with a receipt and verification that an item was delivered or that a delivery attempt was made, was launched by the Postal Service in 1955. Today... View More
When should you buy new inserting equipment? That’s an excellent question. Don’t automatically assume new inserters are the best solution for problems you might have in the mail cen... View More
This may be one of the best-kept secrets of 2019. Why? The United States Postal Service (USPS) has been surprisingly low-key about the increase in Full-Service discounts for USPS Marketing Mail... View More
Developing a positive culture for an organization or team is critical for our success. What is culture? Organization expert Richard Daft defines culture as, “The set of values, norms, guiding belief
The start of the year is always a good time to evaluate your current suppliers and ensure you have the best agreements, terms, and services at the lowest prices. One area that often goes uncheck... View More
MALVERN, Pa., April XX, 2019 – Ricoh USA, Inc. today announced that Heeter, a leading provider of commercial print, direct mail, fulfillment, and data solutions, has implemented the RICOH Pro... View More
FREMONT Calif., April 11, 2019 – Reidler Decal Corporation has installed a pair of advanced wide-format printers from Electronics For Imaging, Inc. (Nasdaq:EFII) – an EFI Pro 16h hybrid flat
NEW YORK, April 11, 2019 — OPEX Corporation, a recognized global leader in innovative scanning and mailroom automation technologies, and Eco-Mail, a leader in supplying digital mail solutions... View More
Even in an age of unprecedented digital connectivity, direct mail continues to be effective. Studies find that audiences’ recall of direct mail is 70% better than their recall of digital ads... View More
The print industry is experiencing many changes, including the growing demand for mass customization and increased competition from an increasingly digital landscape. While the forecasts for dig... View More
It seems that every day, there’s a news story about hackers stealing customer information from a computer system. Most publicized cases involve large companies being hacked for credit card inf... View More
Somewhat in jest, I often refer to the Postal Service’s Annual Compliance Report (ACR) as the Annual “Non-compliance” Report. It’s not quite fair to ignore all the positive and... View More
