Every year, it's an interesting exercise to look back and see which of our current articles most grabbed our readers' attention. So, once again, we decided to share the top 10 articles on our website in the past year. Enjoy!

10. Informed Visibility: What It Is, What It Provides, and Why You Should Use It

By Angelo Anagnostopoulos

During Postmaster General Megan J. Brennan’s keynote address at this year’s National Postal Forum (NPF), she spoke about digital’s potential and the Postal Service’s commitment to innovation. One example of this commitment to innovation is Informed Visibility (IV), and it’s important that mailers fully understand the benefits this offering provides to mailers and the industry.

9. The Real Cost of Undelivered Mail

By Mike Porter

Everyone has a different idea about the impact of undelivered mail. Most times, the estimates are way too low. The cost of paper, ink, and wasted postage is just the start, so I prefer to look at undelivered mail from a broader perspective, and most mailers need to start doing that, as well.

8. How Informed Delivery Can Improve Omnichannel Campaigns

By Kurt Ruppel

Direct mail has long been the workhorse of direct marketing, but in our mobile-centric world, digital marketing channels often take center stage. Choosing the correct marketing channel for your campaign doesn’t have to be an either/or selection, and, in fact, it shouldn’t be, which is why our readers flocked to this piece.

7. Questions Remain on International Mail Following USPS Presentation on UPU Withdrawal

By Merry Law

As everyone knows by now, the United States ended up staying in the Universal Postal Union, but prior to the Extraordinary Congress in Geneva, Switzerland, many mailers were wondering just what changes would take effect if the US pulled out.

6. Understanding the 2019 USPS Shipping Rate Changes

By Christopher Vaughn

As they do every year, USPS and all the major shipping carriers have rolled out rate increases and process changes for 2019. But in the case of USPS, this year’s changes were more aggressive than in previous years due to two major factors that caught mailers' eyes.

5. Do You Really Want Your Customers to Go Paperless?

By Mike Porter

Going paperless is a hot topic in our industry (predictably, most mailers are against it), so Mike's article naturally attracted a lot of interest.

4. USPS Promotions for 2019

By Jeff Peoples

Most mailers are looking for ways to save money, and the USPS postage-saving promotions can help with that. Not surprisingly, Jeff's piece on the 2019 promotions got a lot of views. And be sure to be on the lookout for our January/February 2020 issue, in which we'll be taking a look at the current year's promotional offerings, as well.

3. The Robots Are Coming! What Does This Mean for Delivery?

By Bruce E. Little

Long gone are the days of Paul Revere and his famous ride alerting the town folk that “the British are coming,” and yet, here we are, and something IS coming. Autonomous delivery robots are popping up all over the country, and this topic clearly piqued our readers' interest.

2. Avoiding Common Mistakes in Mail Piece Design

By Rob Hanks

Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause postage costs to increase — which is never something a mailer wants to see. In our second-most popular article of 2019, Rob provides numerous suggestions that will help mailers avoid these common mistakes.

1. How Will the January 27, 2019 USPS Rate Increase Impact Your Budget?

By Adam Lewenberg

It doesn't really surprise us that this article was the most popular; after all, the yearly USPS rate increase is certainly a big deal. However, since 2019 is now over, we'll suggest that you may want to refer to Adam's article detailing the effects of 2020's rate increase; you may find it just a bit more useful.