Overnight Prints has reported that "Direct mail is a robust marketing medium, with formats ranging from postcards to brochures, each with its own benefits. Now, the United States Postal Service is focusing on the sales potential of catalogs with a new initiative. The campaign emphasizes the value of using catalogs to drive customers to businesses' websites. According to the report, shoppers that receive direct mail from a company tend to spend more money per purchase. Direct mail recipients buy, on average, 4.1 items and spend $80 with a company, which is 0.8 items and $9 more than consumers who receive nothing. Companies that specifically used catalogs saw an even greater revenue lift, with customers spending nearly $20 more per purchase. The USPS asserts that catalogs have the greatest influence on prospective customers, with 70 percent visiting companies' web pages after receiving one." Read more here.
From postcom.org
From postcom.org
