Now in its third year, PrintFest will partner with the Direct Marketing Association of Southern California to host PrintFest 2008 at its new home at the Anaheim Convention Center in California March 27-29, 2008. DMAsc will co-locate its annual expo in the DMwest pavilion. Through this partnership, PrintFest 2008 will expand its traditional and digital printing technology focus to include cross media/multi-channel marketing and design, e-mail and website technologies. It will also touch on other current and future communications technologies such as text messaging and video innovations that are of interest to marketing executives, creative professionals and print buyers, while continuing to deliver the newest information and tools for commercial and in-plant printers (www.printfest.com).