IWCO Direct--Happy Halloween everyone. Since it's the day for ghosts, ghouls and goblins it seemed appropriate to talk about an interesting article on Target Marketing's blog entitled, "Direct Mail Still Haunted by the J-Word." Author Chet Dalzell shares an anecdote of yet another company ridiculing direct mail by labeling it as "junk mail." In his article, he makes the case that too many people easily accept the term, particularly those involved in the communications industry. As he rightfully points out, while only the recipient of a marketing communications piece can deem whether the information is useful or "junk," somehow the other advertising channels seem immune from having their content judged so inappropriately. Read more!
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