I suspect many readers of this publication look at the personal and business mail they receive with a critical eye. Because of our jobs in the industry, we're more interested in certain aspects of mailed material than the average consumer, who may simply discard mail that isn't immediately recognizable as relevant and important.

Have you noticed an improvement in the quality of the mailpieces you've been receiving lately? Are they more personalized, more relevant, more connected to a coordinated multi-channel communications plan?

Well, are they? Download the PDF to read more!