Mailers and mail service providers can register via the Business Customer Gateway (https://gateway.usps.com). Please note that participants are required to register for each promotion separately. The last day to register for either promotion is December 31, 2016. Each promotional period runs from July 1- December 31, 2016. The Personalized Color Transpromo Promotion will provide an upfront 2% discount on qualifying postage to mailers who use dynamic/variable color print for personalized marketing and consumer messages on their bills and statements to create a greater connection and response from consumers. The goal of this promotion is to grow the value of First-Class Mail and encourage mailers to invest in personalization and color print technology. The Mobile Shopping Promotion provides an upfront 2% discount on qualifying postage for Standard Mail letters and flats pieces that include a mobile barcode or other qualifying print/mobile technology that can be read or scanned by a mobile device. The mobile barcode or print/mobile technology must lead to a mobile-optimized shopping website from which the recipient is able to purchase an advertised product. Please contact the program office at: FCMColorPromotion@usps.gov for the Personalized Color Transpromo Promotion mailingpromotions@usps.gov for the Mobile Shopping Promotion, with any questions. You can also visit our RIBBS website at: https://ribbs.usps.gov/index.cfm?page=mailingpromotions to review the program requirements documents for all the 2016 Mailing Promotions and additional materials to support your participation in the promotions.