Rancho Santa Margarita, CALIF - August 9, 2016 - Melissa Data, a leading provider of global contact data quality solutions, today announced its Master Address Table, an industry-first approach to validating, enhancing, and managing addresses in a given neighborhood or area. The Master Address Table contains current, detailed information on more than 180 million U.S. addresses, including residential, commercial, and more than two million non-USPS® addresses, or physical addresses that do not receive USPS delivery. In a critical advancement pioneered by Melissa Data, each address is assigned a Melissa Address Key™(MAK™), a unique, persistent key that never changes; this proprietary technology ensures efficient data updates, only required when addresses change or are added.
Melissa Data's Master Address Table provides a complete, real-time database of residential and business addresses within a specific area, offering a new advantage to first responders who can now quickly identify an address and ensure help reaches the correct location immediately. This technology benefits all data quality applications focused on activities other than mailing, such as optimizing route planning, resource allocation, analytics, utilities management, risk assessment, or nonprofit donor tracking.
"We recognized a need within certain areas of our customer base, as we saw data managers working with saturation lists to ensure valid address data for services such as emergency response, mapping, or analytics. Having all the valid addresses in a specific neighborhood differs dramatically from target marketing, and needed to be more accessible for these users," said Bud Walker, vice president enterprise sales and strategy, Melissa Data. "At the same time, updating this deep volume of data needed to be simplified and cost-effective. Our persistent address key breaks new ground on that front - it's another smart, sharp tool that dramatically reduces time and resources spent on data updates by only updating keys that are new or have changed."
The Melissa Address Key is akin to a barcode or ISBN number, identifying a discrete physical street address and aligning a multitude of additional information associated with each particular address. Users can access geographic information such as rooftop lat/long, census tract/block number, county name, and FIPS code, ideal for analytics, mapping, and logistics applications. Data can be searched based on specific parameters, for example, congressional district, school district, one or more ZIP™ codes, or regions such as cities, counties, or states.
