The Tactile, Sensory and Interactive Mailpiece Engagement Promotion encourages marketers to adopt advanced printing and finishing techniques on mailpieces in order to drive customer engagement and response rates. The promotion starts on February 1, 2017 (and runs until July 31, 2017). Registration is currently open.

This promotion continues to build upon the engagement strategies of past promotions to demonstrate that direct mail continues to be a relevant part of the marketing mix. It also encourages marketers to adopt and invest in technologies and innovations that enhance how consumers interact and engage with mail. Use this opportunity to leverage some of the latest technological advances within the print industry, which provide exciting new ways to enhance and encourage sensory engagement with a mailpiece. Eligible mail includes USPS Marketing Mail letters and flats (Commercial and Nonprofit).

More information and a full description of the promotion can be found by clicking here or visiting the URL: https://postalpro.usps.com/promotions/2017-tactile-sensory-interactive-engagement-promotion .

If you have any questions, please contact the Program Office at tactilesensorypromo@usps.gov.