Lenexa, KS W+D North America Inc. the worldwide leader in envelope converting and direct mail inserting technology is pleased to announce that after completing nearly nine months of on-site production testing and refinement, Moore has agreed to move forward with purchase of an additional BB1000. The first proof of concept machine was unveiled at last years’ Printing United Show.
Moore is a global leader in performance-driven non-profit market marketing solutions. Direct mail is a crucial part of the non-profit fundraising marketing mix. Dave Johannes, Executive VP of Strategic Initiatives states, “When we first saw the W+D BB1000 running at the Printing United show we thought there was a real opportunity for this type of technology to improve Moore’s direct mail results, but we needed to put it through real production testing before we could be sure. Now after putting the machine through its’ paces, we believe it is ready for primetime. Moore and W+D worked closely together to enhance and improve the BB1000 technology and its’ functionality. Based on the modifications W+D has made and the addition of a window patching system we are moving forward with another machine. We are excited by the new marketing strategies the BB1000 creates for our customers”.
Michael Ring President of W+D North America notes, “As production inkjet moves more and more into the direct mail space, W+D saw a need for new envelope converting and finishing solutions for the commercial printers and mailers to leverage their data to improve targeting while controlling costs. The W+D BB1000 is an all-in-one solution that offers commercial mailers, a single converting and inserting workflow that speeds up the time-to-mailbox while reducing production touch points. The BB1000 produces a completely personalized direct mail letter package by utilizing digitally printed envelope rolls which are converted and inserted in a single pass on the BB1000. It's very rewarding for W+D when a market leader like Moore sees our vision and adopts our new technology”.
| PHOTO ABOVE: W+D BB1000 all-in-one envelope converter and inserter |
ABOUT WINKLER+DÜNNEBIER
Winkler+Dünnebier GmbH (W+D) offers a wide range of highly efficient, integrated system solutions for the mail and postal industry, as well as for the tissue and hygiene markets. With 110 years of industry-shaping innovations, W+D has core competence in the printing, converting and processing of thin and in-homogeneous materials—such as paper, tissue and nonwovens—at high speeds and tight tolerances. With our innovative and tailor-made system solutions and services, W+D focuses on the entire internal value chain for its customers.
W+D is part of BW Converting Solutions which is a strategic alliance of resources and services that brings together six Barry-Wehmiller companies -- Paper Converting Machine Company(PCMC), Winkler + Dünnebier (W+D), STAX Technologies, Hudson-Sharp, Baldwin and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries. www.wdnorthamerica.com
ABOUT BARRY-WEHMILLER
Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3+ billion organization with 14,000-plus team members united by a common belief: to use the power of business to build a better world. To see how, go to barry-wehmiller.com.
