LONG BEACH, CA — May 6, 2025 — MindFire Inc., a leader in marketing automation and OmniChannel technology, today announced that President David Rosendahl will be featured in multiple high-profile roles at the upcoming Dscoop Edge conference in Long Beach, taking place May 14-17, 2025. Rosendahl's extensive involvement includes co-chairing a major educational track (Optimize), leading an innovative panel on direct mail technology, and participating in a groundbreaking mental health initiative.
Optimize Track Co-Chair with Industry Leader Chris Lien
Rosendahl will serve as co-chair of the Optimize Track alongside Chris Lien, EVP of Postal Affairs for BCC Software and Chairman of the National Postal Forum Board of Directors. The track features seven specialized sessions across Thursday and Friday, designed to provide attendees with actionable strategies to enhance operational efficiency, implement cutting-edge technologies, and drive business growth.
"The Optimize Track represents a comprehensive approach to business improvement across multiple dimensions," said Rosendahl. "From production speed to AI integration, e-commerce connectivity to sustainability practices, we've structured the sessions to deliver immediate value while creating a cohesive learning experience throughout the conference."
The track features innovative engagement strategies, including immersive room experiences, audience participation mechanisms, and cross-industry perspectives. Sessions will explore critical topics including:
● Speed & Efficiency Optimization
● AI Innovation in Print
● E-Commerce & API Integration
● Print Technical Excellence
● Sustainable Production
● Diversification in Commercial Applications
● Diversification in Labels & Packaging
Mental Health Initiative Continues with She*t for Brains Live Session
Building on last year's successful launch, Rosendahl will participate in the first LIVE interactive Q&A session for She*t for Brains, an initiative focused on mental health and wellness in the print industry. The session, "Printing Hope — Fighting for the Soul of the Next Generation," will take place on Friday, May 16th, from 11:45 AM - 12:30 PM and will feature a panel discussion exploring the role of media and print in addressing challenges facing young people today.
Co-created by Jon Bailey, Jessica DeCola, and Chris Minn, She*t for Brains has built a dedicated following through podcasts and webinars. This live event will dive into critical topics including digital overwhelm, declining mental health, and how print might serve as an antidote to modern media challenges.
Industry-First Direct Mail Ecosystem Panel
Rosendahl will also moderate a revolutionary panel titled "Direct Mail's Missing Link: The End-to-End Data Ecosystem" on Friday, May 16th, from 1:30 - 2:15 PM. This unique presentation will guide attendees through the complete data journey of modern direct mail campaigns by following data from initial collection through delivery and response.
The panel brings together key industry players, including Chris Lien from BCC Software and Don Gulcher from XMPie, to demonstrate how various components in the direct mail ecosystem integrate for maximum effectiveness. Using a dynamic visual approach, the presentation will illustrate the seamless flow of data through address validation, campaign configuration, variable data printing, production, delivery, and response analysis. This session will also touch on the partnership with Sylvamo, highlighting the Intelligent Paper initiative to drive digital efforts alongside physical mail.
"This session addresses the critical challenges Mail Service Providers face in today's digital landscape," explained Rosendahl. "By demonstrating the complete ecosystem, we're giving attendees unprecedented insight into how these technologies work together to create superior campaign outcomes and ROI."
About MindFire Inc. MindFire's marketing automation software helps printers, agencies, and marketing service providers create cross-channel, personalized marketing campaigns that integrate direct mail, email, SMS, social media, and other channels. MindFire's solution makes it easy to boost response rates and increase customer engagement.
