Post & Parcel--Digital postal mail providers in the US are now beginning major publicity drives to get consumers to sign up for their services. Publishing giant Hearst brought its Manilla service out of its beta phase this month, and has launched a marketing campaign making the most of its stable of consumer magazines - which includes Marie Claire, Cosmopolitan and Elle magazines - to push the new digital offering. And, California firm Zumbox has now launched its own consumer campaign, offering people the opportunity to win prizes for signing up to its digital mailbox service, including the chance to win one million dollars.
Other services being offered in the US at the moment to provide an alternative to physical transactional mail include Doxo, a Seattle firm that launched a "digital file cabinet" last year for householders to receive and manage bills, while Pitney Bowes is set to launch a consumer campaign for its Volly service in the second half of 2011. Read more!
