Multichannel Merchant--Catalogs are a "hugely important part of the mail." That was the message from David C. Williams, U.S. Postal Service Inspector General, to attendees at the National Catalog Forum. The show was held in Washington June 21-22 by the American Catalog Mailers Association. The USPS is on the verge of insolvency as of September, when it will be unable to make the $5.5 billion payment. Total mail volume declined 41 billion pieces since 2007. "At the end of the day, you need a plan, and you need to have time to evaluate the way costs are attributed," Williams said. "We need a better cost pricing structure." Read more!
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