Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive behavior. Rob Han
It was a tumultuous year in the mailing industry — declining mail volume and revenue as well as a lack of a Board of Governors meant that there was much discussion about the future of mail. As we...
As most of the mail industry knows by now, the USPS reported revenue of $69.6 billion for fiscal year 2017, which runs from October 1, 2016 to September 30, 2017. This is a decrease of $1.8 billion co
It’s always interesting to see the results from our annual surveys and how they change from year to year. This year’s results were fairly encouraging; for the most part, people are satisfied...
As always, I want to start out by extending a huge “thank you” to those of our readers who took the time to answer our survey questions. I know that you are busy professionals, and the fact
The 2017 National Postal Forum in Baltimore was a roaring success, as always. The sessions, the speakers, the networking in the exhibit hall… it all added up to four days of intense, mail-focu
Tune in to Success! That’s the theme you’ll hear over and over at this year’s National Postal Forum in Nashville, Tennessee, and after hearing the opening keynote speech with Postmaster...
Sending your business communications to the wrong address is more than just a minor annoyance; it can have major effects on your budget. Here's why quality control is crucial. By Elizabeth Lombard