When pondering the costs of poor address quality, conventional wisdom steers us first towards wasted money spent on production and postage. However, a myriad of hidden costs and operational... View More
Mailers rely heavily on the US Postal Service’s NCOALink dataset – nearly 160 million permanent change-of-address records including individuals, families, and businesses that have updated their... View More
In a time of supply chain snarls, paper shortages, higher inflation, and ever-increasing customer expectations, now is the best time to look beyond simple address cleansing and find the types of servi
The appearance of your direct mail and transactional mail is, of course, very important. However, all that time you spent on developing and producing your mail is wasted if the data and address... View More
Undeliverable As Addressed (UAA) mail continues to be measured in the billions of pieces each year, despite the advancement and broad availability of address quality solutions. According to th... View More
This holiday season, retailers face a new reality as the industry acknowledges the impact of broad changes in consumer shopping habits. Shoppers have become more familiar and reliant on social... View More
Back when I began my service bureau career, we were all about batch processing. It was the era of big iron where we wrote custom programs that executed on mainframe computers and generated mou... View More
These six print-to-mail software options can help you make your mail operation run much more smoothly. This special sponsored section from our Jan/Feb, 2021 issue showcases some of the available... View More
Direct marketers face a new challenge with many of their business targets working at home. Thanks to the coronavirus, in the office or on the couch are very nearly the same place, at least in... View More
There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for post... View More
You might think matching and duplicate data detection is a straightforward exercise, and many times, it is. Want to see if a data file contains duplicate account numbers? That’s easy. A middle-schoo
Everyone has a different idea about the impact of undelivered mail. Most times, the estimates are way too low. The cost of paper, ink, and wasted postage is just the start, so I prefer to look a... View More
When it comes to addressing, I have good news and bad news. The bad news is that for First-Class Mail, the average amount of Undeliverable-as-Addressed (UAA) mail is 3.7%. Even worse is the fa... View More
To increase recipient engagement, improve response rates and increase ROI, it is proven that using direct mail with other channels, not instead of, is very effective. Marketers are continually l... View More
Your data contains nuggets of gold buried inside; the important part is knowing how to look for it, find it, and use it. Your data may be able to reveal critical business insights... View More
The United States Postal Service has a mandate to protect both the mail in general and the privacy of its customers. Considering the growing risk of identity theft with the current change of add... View More
The Data Warehousing Institute reports that most organizations believe that their contact data quality is fine. However, the US Postal Service consistently releases news that contradicts this as... View More
Mailers in many industries have specific regulations about certain types of addresses. Various addresses have restrictions as to what can be sent, who will be used to complete delivery, and what maile
Five factors affect all mailing decisions for international mail, and each will depend on what you are mailing, the destination country, and your requirements for delivery. The specifics of what is be
If your business or institution sends out large volumes of mail, it’s there. No matter how good your customer relationship management (CRM) system is, everyone has it. In many cases, it’s hidden... View More
