Direct marketers face a new challenge with many of their business targets working at home. Thanks to the coronavirus, in the office or on the couch are very nearly the same place, at least in... View More
You might think matching and duplicate data detection is a straightforward exercise, and many times, it is. Want to see if a data file contains duplicate account numbers? That’s easy. A middle-schoo
Everyone has a different idea about the impact of undelivered mail. Most times, the estimates are way too low. The cost of paper, ink, and wasted postage is just the start, so I prefer to look a... View More
When it comes to addressing, I have good news and bad news. The bad news is that for First-Class Mail, the average amount of Undeliverable-as-Addressed (UAA) mail is 3.7%. Even worse is the fa... View More
To increase recipient engagement, improve response rates and increase ROI, it is proven that using direct mail with other channels, not instead of, is very effective. Marketers are continually l... View More
Your data contains nuggets of gold buried inside; the important part is knowing how to look for it, find it, and use it. Your data may be able to reveal critical business insights... View More
The United States Postal Service has a mandate to protect both the mail in general and the privacy of its customers. Considering the growing risk of identity theft with the current change of add... View More
The Data Warehousing Institute reports that most organizations believe that their contact data quality is fine. However, the US Postal Service consistently releases news that contradicts this as... View More
Mailers in many industries have specific regulations about certain types of addresses. Various addresses have restrictions as to what can be sent, who will be used to complete delivery, and what maile
Five factors affect all mailing decisions for international mail, and each will depend on what you are mailing, the destination country, and your requirements for delivery. The specifics of what is be
If your business or institution sends out large volumes of mail, it’s there. No matter how good your customer relationship management (CRM) system is, everyone has it. In many cases, it’s hidden... View More
Undeliverable-as-Addressed (UAA) mail is an ongoing issue for those in the mailing industry. In FY2017 alone, the UAA mail volume reported by the United States Postal Service (USPS) was 6.1 billion pieces... View More
Undeliverable-as-Addressed (UAA) mail costs the United States Postal Service (USPS) approximately $1.2 billion dollars each year to handle and process, and this cost is passed along to consumers and m
The United States Postal Service (USPS) is implementing Move Update price and classification changes, effective in March 2018. The Move Update postage assessment for non-compliance will increase... View More
2018 is bringing many changes in the postal industry. But with change comes uncertainty. So, let’s take a look at these changes and what they may mean for your company. New Rates and Rule Cha... View More
The recent announcement by the USPS regarding Move Update assessments has become one of the latest hot topics in addressing for mailers. Considering the fact that Undeliverable-as-Addressed (UAA) mail
Editor's Note: To view the webinar that ran on July 11 dealing with this topic, please visit our webinar page here.In part one of this series, we covered the latest on the cost of undeliverable mail... View More
Identifying a location has always been useful to people — from ancient evidence of local inhabitants identifying locales by naturally occurring landmarks to the naming a major roadways and cit... View More
The statement that the cost of undeliverable mail has gone up at first seems hard to believe. How can costs be rising? If you’re a mailer, printer, or mail service provider (MSP), it’s likel
