GettyImages-1395187689
Jan. 22 2024
A client conversation about running a direct mail campaign shouldn't begin with details like mail piece format (letters, flats, postcards, or self-mailers) or mailing list sizes. The discussi... View More
GettyImages-147274279
Jan. 8 2024
It's easy for businesspeople outside the print and mail industry to believe the days of postal mail are numbered. Email, social media, texting, and instant messaging apps have largely replace... View More
GettyImages-961691386
Jan. 2 2024
The environment for direct mail today is a challenging one. Marketers are looking to optimize their spend in the direct mail channel, and improving ROI performance is top of mind. To do that... View More
GettyImages-1373244338
Sept. 11 2023
Direct mail marketing remains one of the most effective ways to reach your target audience, capture their attention, and convert them into paying customers. Brands of all sizes that use direct... View More
GettyImages-183961436
Sept. 7 2023
Poor data quality is a problem many organizations face, but few will acknowledge. However, this head-in-the-sand attitude only allows data issues to grow and become increasingly complex as mor... View More
GettyImages-1408284945
July 14 2023
Over the past decade, businesses have increasingly turned to digital marketing strategies to reach their target audiences. While digital marketing has proven to be effective in many ways, it'... View More
GettyImages-1394513236
June 21 2023
Businesses aim to connect with customers on a personal level to improve sales, retain more customers, acquire referrals, and achieve higher customer satisfaction scores. Making messaging more... View More
GettyImages-1448152453
June 5 2023
Print/mail service providers have long held the opinion that the mailing list was the client's responsibility. Yes, the mail service provider might do the CASS and NCOA processing necessary to qualif... View More
GettyImages-1383796215
April 26 2023
Let's face it — marketing without data would require companies to rely solely on instincts and anecdotal evidence to promote their brands. This approach would likely lead to a disconnect wi... View More
GettyImages-1400257016
March 31 2023
I don’t think it takes a great deal of insight to predict the path of direct mail over the short term. If you’ve read this column for a while, you’ll know I’ve advocated for... View More
GettyImages-1368517635
March 15 2023
Those of us in the direct mail business know that mail is an important marketing channel that gains the attention of customers and prospects while pairing synergistically with other marketing... View More
GettyImages-1349455848
March 9 2023
The appearance of your direct mail and transactional mail is, of course, very important. However, all that time you spent on developing and producing your mail is wasted if the data and address... View More
GettyImages-1125268244
Dec. 12 2022
Modern consumers are complex creatures, and marketers have their work cut out for them if they want to reach new customers. More than ever before, today’s brand owners must carefully tailor their... View More
GettyImages-1145676601
June 30 2022
When conducting a high-volume direct mail campaign, it’s important to ask yourself: Do I have everything I need to make my next mail campaign more successful than the last one? Or am I missing... View More
GettyImages-1291181797
Feb. 24 2022
Print/mail service providers and in-plants must rely on the data their customers provide. Though it's not always the greatest quality, some shops are reluctant to touch the customer data, eve... View More
GettyImages-1281047321
Feb. 3 2022
It’s been a challenging time for the direct mail marketing industry. Recession, rises in paper and postage costs, and the pandemic have all contributed to the turbulence. At the same time, though
binoculars
Nov. 12 2021
What do you sell? If you said 'mailing services', you've got lots of company. Try typing 'mailing services near me' into Google and you’ll see how many web pages are vying for attention... View More
GettyImages-1221995546
Aug. 1 2021
You may describe the company for which you work as being in the printing business, or the mailing business. “Marketing services provider” might describe your employer, or perhaps simply... View More
GettyImages-1135317641
Aug. 5 2020
Direct mail is often referred to as the most measurable marketing medium. This is both a blessing and a curse. A blessing in that it IS measurable, making return on investment (ROI) for direct... View More
GettyImages-1156685196
July 14 2020
If you haven’t already incorporated the United States Postal Service’s Informed Delivery (ID) program into your operations, there’s no time like the present. This offering helps gain... View More

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