GettyImages-1358177258
Nov. 28 2022
Different colors can invoke different feelings in people. For instance, yellow is considered to be a joyful, bright color that makes people feel positive and optimistic. When creating a color... View More
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Oct. 28 2022
In the grand scheme of life, 6,000 is not a huge number, unless it is the number of digital ads the average person is bombarded with. Yes, the average person sees approximately 6,000 digital messages... View More
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Oct. 24 2022
The beginning of this summer marked the completion of the first in-person National Postal Forum (NPF) since the start of the COVID-19 global pandemic. This is a signal to the industry that represents... View More
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Oct. 18 2021
Direct mail is a bit like today’s Olympians; they both require a higher level of performance and steadfast effort to secure a medal and a position on the podium. As time passes, new competit... View More
megaphone pic
July 13 2021
Of all the elements we consider as we produce printed communications, the importance of the envelope is often overlooked and under-appreciated. Envelopes can have a significant impact on posta... View More
Porter Insurance DM 1920 x 1005
July 5 2021
In the days of offset print, unintelligent mail inserting machines, and COBOL document generation programs, sending every customer the same generic information was all print and mail professio... View More
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April 20 2021
I recently received an email from a marketing company that started out with this statement: “Let's face it — direct mail is simply print, a mailing list, and postage, all of which are co
GettyImages-518503625
Feb. 18 2021
Despite the widespread use of email, SMS text, and other electronic communications, printed direct mail remains in demand for both marketing and transactional communications. Although printed... View More
GettyImages-1185666267
Sept. 28 2020
The mailbox is an amazing environment. It welcomes communication from the companies we do business with, our insurers, our banks, and from companies who believe we might be interested in their... View More
envelopes
July 27 2020
Do mailing jobs where clients aren’t concerned with the disposition of each mail piece still exist? If so, I suspect they are disappearing. Other than saturation-type mailings or Every Door... View More
GettyImages-629796418
April 27 2020
The success of a direct mail campaign using a letter pack has many variables that can affect your profitability. If you have ever read the Domestic Mail Manual (DMM), you know the United State... View More
GettyImages-1128134874
April 3 2020
We are all victims of sensory overload. The number of messages a person sees daily can be upwards of 4,000. Getting your mail piece to stand out is a difficult thing to do. Adding a QR Code or... View More
GettyImages-1071786300
March 13 2020
Mail has a reputation issue, and part of it is generational. Although mail is effective and accepted among all groups, the relationship between people and their mail varies among the generations. Prin
GettyImages-180700892
March 11 2020
Every piece of mail has a purpose — the mailer may want to sell something or promote a sales event, ask for a donation, promote a new product, announce an event, send a message to a friend... View More
GettyImages-993968788
Nov. 22 2019
After its introduction close to three decades ago, the quick adoption of email led many to believe the predicted obsolescence of printed communications was inevitable. As time went on, consume... View More
GettyImages-614209240
Sept. 1 2019
Unless you are truly “off the grid,” you’re living in a tech world with the rest of us. You’ve probably got personal experience with online banking, shopping, ride sharing, social... View More
crumpled paper
March 18 2019
Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause po... View More
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March 1 2019
Digital advertising is on the rise. However, many people still understand and remember things that they see and read on paper better. When a touch is used in reading, the brain’s level of enga... View More
colored light bulb
Feb. 13 2019
Do you know when the third brake light became standard equipment on cars, or even why a third brake light was added? Prior to the implementation of the third brake light, people were placed in s... View More
GettyImages-586740444
Dec. 3 2018
In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Direct Marketing Association (DMA), more than 100 million sales were made in 2016 us

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