GettyImages-614209240
Sept. 1 2019
Unless you are truly “off the grid,” you’re living in a tech world with the rest of us. You’ve probably got personal experience with online banking, shopping, ride sharing, social... View More
crumpled paper
March 18 2019
Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause po... View More
GettyImages-647358008
March 1 2019
Digital advertising is on the rise. However, many people still understand and remember things that they see and read on paper better. When a touch is used in reading, the brain’s level of enga... View More
colored light bulb
Feb. 13 2019
Do you know when the third brake light became standard equipment on cars, or even why a third brake light was added? Prior to the implementation of the third brake light, people were placed in s... View More
GettyImages-586740444
Dec. 3 2018
In the age of online communications, direct mailing is far from antiquated. According to statistics supplied by the Direct Marketing Association (DMA), more than 100 million sales were made in 2016 us
GettyImages-656634558
Aug. 17 2018
Capturing the attention of customers and prospects and making a good first impression is everything to organizations. The challenge, however, is that in a communication-cluttered world, people w... View More
GettyImages-646798130
June 29 2018
Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive their behavior. W
GettyImages-516624048
June 27 2018
Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive behavior. Rob Han
money in a jar
April 19 2018
Most organizations view the effort to produce and distribute transactional documents as a necessary cost of doing business. Money spent on paper, printers, inserting equipment, postage, and production
ThinkstockPhotos-496546826
April 2 2018
Stephen Covey always advised to "begin with the end in mind." As I look at the way many organizations approach customer communications, they seem to have lost track of true business goals. They base... View More
89675081
March 21 2018
As savvy marketers know, direct mail is an important part of multichannel campaigns. It is the channel that consumers prefer and trust for receiving information about new products and services... View More
ThinkstockPhotos-531621278
March 13 2018
Experts predict that by 2020, customer experience will outweigh price and product as the key differentiator among competitors. Print and mail service providers can prepare for this transition by chang
GettyImages-468700908
Aug. 28 2017
The USPS PCC put together a great "workshop in a box" detailing the most common mistakes in mail piece design and how to avoid them. Some of the most prevalent mistakes in the industry are:The 10 mo... View More
GettyImages-622316560
Aug. 23 2017
With digital marketing seemingly the most popular advertising method, it cannot be forgotten that direct mail is the foundation of effective marketing. And with new technologies and innovations... View More
envelopes
July 31 2017
Direct mail remains a popular and valuable marketing channel, especially when it’s part of a well-coordinated multi-channel campaign. Marketers have broad options when designing their direct m... View More
ThinkstockPhotos-510576580
March 22 2017
With so many digital marketing options available today — and all the bells and whistles that come with them — direct mail is losing the battle for marketers’ dollars. But does it have... View More
ThinkstockPhotos-623352316
Dec. 2 2016
A change included in the next year’s US Postal Service rates extends the “2nd Ounce Free” program to all Commercial First-Class Mail Presort letters weighing up to 3.5 ounces. Once the... View More
ThinkstockPhotos-517901212
Nov. 3 2016
In pursuit of improved customer experience, companies must personalize customer interactions to cultivate individual relationships and retain their business. Correspondence, marketing material... View More
476168125
Aug. 15 2016
We’re still months away from any notification of a 2017 price increase, but the USPS has already announced its plans for mailers to save money next year. With postal prices already a big cost... View More
ThinkstockPhotos-491600256
April 19 2016
Fans will quickly recognize the “I’m not dead yet” quote from the famous comedy scene in Monty Python and the Holy Grail, and — unlikely though it may seem — there is a connection... View More

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