As a direct mail house owner/manager, you face business pressure to keep operational costs low, while delivering outstanding support to your customers. This is tough to do. But what if there was a way to “find” hidden dollars in the process, and provide customers with the services they need to maximize the impact of their campaigns?
Melissa Global Intelligence offers 5 smart ways to find that sweet spot to increase mail house revenue, while also delighting your customers with services that help them achieve greater success.
#1 Participate in a Mail House Partner Program
Earn a 10% commission on every list your customers purchase with Melissa. Your customers get 24/7 to build and instantly download the perfect mailing list choosing from over 245 million consumer records, 15 million business records, and hundreds of specialty lists, like auto owners, bankruptcy, and pre-movers lists. You get paid for every referral – it’s a win-win!
Our mailing lists are CASS™ and Delivery Point Validation (DPV®) processed for the highest accuracy, and feature a 95% deliverability guarantee.
#2 Give Your Customers Access to the Most Accurate Lists – Right from Your Site
This is a great way to deliver awesome support to your customers – private label list ordering. Now you can offer your customers access to Melissa’s mailing lists right from your site, using your own applications with our LeadGen List API. The solution integrates directly into your business process so your customers can easily build, order, and download a list any time, any day. And, you get wholesale pricing. This allows you to pass the savings on to your customer or pocket the gains yourself. It’s a great way to start a new revenue stream while expanding your services to customers.
LeadGen APIs are available for Melissa’s Consumer; Business; Occupant; and Property Owners lists.
#3 Help Your Customers Target the Right Prospects
Before your customer embarks on a direct mail campaign, offer them our unique Customer Look-Alike Report. This detailed report provides a demographic portrait including 30+ strategically important demographic elements, plus a calculated Market Penetration Index (MPI) to help your customer define market potential and target exactly the right prospects.
#4 Save Money and Improve Deliverability
Have you or your customers experienced a high rate of undeliverable mail? Help your customers and your business get your mail delivered to the right person, at the right time, and at the lowest applicable rates with Melissa’s List Hygiene Services.
We offer the following services:
· USPS CASS/DPV
· DSF2®
· Global Address Verify
· USPS® NCOALink
· Canada Post NCOA®
· Duplicate Elimination
· Postal Presorting
· DMA Do Not Mail Suppression
· Deceased Suppression
For your convenience, Melissa offers batch data and automated FTP processing for low minimums and quick turnarounds, plus, in the Cloud applications like MAILERS Online and Listware® Online. These solutions help you clean your contact data with unique pay-as-you-go pricing.
#5 Promote an Integrated Omnichannel Strategy
In today’s rapidly interconnecting world, customers and businesses are turning to new digital technologies to communicate. That doesn’t mean that the use of printed mail is diminishing. But it does indicate the need for businesses to promote an integrated omnichannel strategy. The future of direct mail is to leverage a host of technologies to connect with customers the way they want to be contacted, while improving the impact of direct mail and ROI.
As mailers look to improve segmentation strategies, personalization, and integrated marketing activities, Melissa provides services to enrich contacts with demographic and firmographic details (like age, household income, marital status, company name, and more), and add social media handles and profiles.
By implementing these 5 strategies into your operations, you will maximize the impact of your campaigns – and your customers too. With our solutions and services, we position your business and your customers toward a path to success.
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