Marketing has split in recent years between two different but related disciplines: traditional marketing, and digital marketing. How are they different, and which is the right choice for your busines
FREMONT, Calif., August 23, 2022 – Fiery®, the digital front end (DFE) server and print workflow business of graphic arts technology company Electronics For Imaging, Inc., has introduced po
Back in the 1980s, particularly during the Reagan administration, an often-heard phrase was “trickle-down economics.” This is another term for supply-side economic policies, which generall
Undeliverable As Addressed (UAA) mail continues to be measured in the billions of pieces each year, despite the advancement and broad availability of address quality solutions. According to th... View More
Rancho Santa Margarita, CALIF – August 17, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced its partnership with ID-Pal, a global... View More
In the face of unprecedented and rapidly accelerating change, business owners are facing an immediate need to develop the next generation of leaders. Succession planning is no longer an isolat... View More
The mailing industry has traditionally relied on large batch jobs. Mailers receive a name and address list or print image file from an internal or external client. They create letters, transac... View More
A recent survey found that 44% of workers are looking for a new job. There are now two job openings for every person seeking a job, and Baby Boomers are retiring at the rate of 10,000 per day... View More
Operating revenue growth of $257 million for the quarter • Inflation continues to pressure operating expenses; adjusted loss grew by $418 million to $459 million for the quarter... View More
The modern mail center may seem like an oxymoron, merging a traditionally paper and parcel field with innovative technology. As the hybrid workforce continues to grow, with no sign of stopping in the... View More
Quadient (Euronext Paris: QDT), the leader in empowering businesses to create the best customer experiences, announced today it has been positioned as a Leader in the 2022 Aspire Leaderboard�... View More
Many print and mail operations are doing business today with old equipment, legacy software, and outdated processes. It's too expensive to update everything. My experience with print/mail ser... View More
Concerns about the environment are on the rise and consumers expect brands to be responsive to climate change, according to this article in the Wall Street Journal. For some, the direct mail m... View More
In a developing story, Capitol Forum is reporting that U.S. Postmaster General Louis DeJoy is sunsetting the postage reselling program. This program has allowed Pitney Bowes, Stamps.com, and other... View More
WASHINGTON — The Postal Service today filed with the Postal Regulatory Commission (PRC) certain classification changes designed to enhance and expand the First-Class Package Service (FCPS) p... View More
Today, consumers use a wide variety of devices, browsers, and channels during their buying journey. Although the advent of online shopping has opened big opportunities for brands, at the same... View More
It’s said that age is nothing but a number, but if that number correlates to your bottom line, it’s a very important number. Marketing that takes a consumer’s age into account can... View More
FREMONT, Calif., July 05, 2022 – Fiery®, the digital front end (DFE) and workflow business of Electronics For Imaging, Inc. (“EFI™”), today announced that it has acquired... View More
Digital and label printing company Mildura Printing has purchased and installed a Rollem Insignia 5 digital die cutter from Graph-Pak. As a first-time customer of Graph- Pak, Mildura Printing... View More
When conducting a high-volume direct mail campaign, it’s important to ask yourself: Do I have everything I need to make my next mail campaign more successful than the last one? Or am I missing... View More
