In today’s online world, consumers are becoming increasingly concerned about companies collecting their personal data. Yet when it comes to today’s marketing, it’s all about data
WASHINGTON — The United States Postal Service reported new delivery performance metrics for the fourth week of the FY2023 first quarter showing consistent performance for all First-Class, Marketing
What is your company doing to boost customer loyalty? Are you keeping clients informed about what's going on in the mailing industry? Suggesting ways to improve the effectiveness of their cam... View More
In the grand scheme of life, 6,000 is not a huge number, unless it is the number of digital ads the average person is bombarded with. Yes, the average person sees approximately 6,000 digital messages... View More
Sustainability is a big topic, but the central idea is often misunderstood and is surrounded by a myriad of myths. As a result, many business owners aren’t sure what they can do to m... View More
Precision in mail delivery is becoming more important to retailers, event promoters, and others who depend on direct mail to inform and motivate their audiences. As more organizations leverage... View More
For many in our industry, October through the end of January is our make-or-break peak season. Marketing mailers are jammed October through early December, while First-Class transactional mail... View More
Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, today announced it will exhibit its many intelligen... View More
Chanhassen, Minn. (October 12, 2022) – IWCO Direct, a leading provider of data-driven performance marketing results, announced today that it has expanded its leadership roster by naming a te... View More
October 12, 2022, Toronto, ON – Crawford Technologies, provider of innovative document solutions that streamline, improve and manage customer communications, will showcase a range of workflo... View More
No matter what operations we are involved with, pursuing high quality is essential. What is quality? A simple definition is, “Quality is providing products or services that customers need, and that
WASHINGTON, DC — Today, the United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of price changes to take effect Jan. 22, 2023. The new rates include a three... View More
Ever since the issuance of Postmaster General Louis DeJoy’s 10-year plan, the commercial mailing community has been hoping to learn of his blueprint for making the Postal Service’s infrast
CINCINNATI, OHIO – October 3, 2022: Kao Collins announced two major developments to SIGMA, the company’s best-selling TIJ ink for HP 45si industrial printing systems. The ink, first released
There may still be some cases when sending a single version of a mailer to everyone on the mailing list makes sense. But for most marketing campaigns, this blasting approach is an antiquated p... View More
The delivery of critical communications within the government has undergone many pivotal changes recently. Many of these changes are causing federal, state, and local government mailing center... View More
Milford, CT, September 15, 2022 Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today t... View More
On August 29, 2021, and again on July 10, 2022, the USPS had the largest rate increases in over 10 years, and the combined 12-month increase is daunting at 10-30%! It also impacts the largest... View More
Inkjet technology has become increasingly popular in the recent past, and this is hardly surprising. Its value proposition aligns well with the communication needs of today’s consumers and buyers.... View More
Businesses large and small have been impacted by the COVID-19 pandemic and, in some cases, their entire business models have changed. Employees who now work remotely have proven they are still... View More