Every year, you have to balance what you want to make improvements to with what your budget will allow you to do. And when it comes to equipment, if it’s been more than a few years since you have... View More
What if you could increase revenue without adding more customers? As a print/mail service provider, it’s possible to sell billable services to your existing clients as a natural extension to... View More
I don’t think it takes a great deal of insight to predict the path of direct mail over the short term. If you’ve read this column for a while, you’ll know I’ve advocated for... View More
Experience and evidence show that the most effective leaders have learned how to lead from their hearts. Heart leaders are great at making people feel special, giving them a sense of purpose and makin
If you ask business leaders who are responsible for customer communications about their primary focus, they will almost always mention providing an exceptional customer experience (CX). As a result, t
Mailers rely heavily on the US Postal Service’s NCOALink dataset – nearly 160 million permanent change-of-address records including individuals, families, and businesses that have updated their... View More
The Mailer Scorecard is important for both mail owners and mail service providers (MSPs). Are you downloading your Mailer Scorecard daily (or at least weekly)? If not, you’re missing an oppo... View More
Those of us in the direct mail business know that mail is an important marketing channel that gains the attention of customers and prospects while pairing synergistically with other marketing... View More
WASHINGTON — The United States Postal Service reported new delivery performance metrics for the ninth week of the second quarter for fiscal year 2023 showing consistent or improved delivery performa
In a time of supply chain snarls, paper shortages, higher inflation, and ever-increasing customer expectations, now is the best time to look beyond simple address cleansing and find the types of servi
The appearance of your direct mail and transactional mail is, of course, very important. However, all that time you spent on developing and producing your mail is wasted if the data and address... View More
Most mailing services I’ve learned about through the years could benefit from stepping up their marketing efforts. Often these companies have small management teams with no one dedicated to... View More
Less is more, especially if you’re talking about unprofitable customers. If you’ve been in business for a while, you’ve realized by now that some customers are more high maintenance... View More
WASHINGTON — The United States Postal Service reported new delivery performance metrics for the eighth week of the second quarter for fiscal year 2023 showing consistent or improved... View More
When the comments of an organization’s top executive to its board of directors are published in a press release after they’ve met, it’s likely that such a statement is less intended... View More
In March of 2021, the EU introduced the first phase — Release 1 — of its ICS2, which required pre-loading information for any item requiring custom clearance. Data was required for package... View More
In our final issue of 2022, we took a look at the state of mail through the eyes of our readers. We asked you to tell us how you felt about USPS performance, digital communication methods, and m... View More
WASHINGTON — The United States Postal Service reported new delivery performance metrics for the sixth week of the second quarter for fiscal year 2023 showing consistent delivery perf... View More
WASHINGTON — In recent years, a surge in the use of counterfeit postage has been found in the mail stream. The intentional use, or sale, of counterfeit postage is a crime because it seeks to obtain
CINCINNATI, OHIO – Kao Collins Inc., a leading manufacturer of industrial inkjet inks, identified three regulatory trends in 2023 likely to impact the food, fashion, and pharmaceutical... View More
