Many companies continue to encourage (and sometimes force) their customers to switch from paper to electronic communications, using claims that electronic communication is “greener,” “sa
For as long as I can remember, print and mail operations have worked on ways to lower the cost of mail production and distribution. You’d think by now that managers couldn’t find any more... View More
Washington, D.C.—Transportation companies dominate the 2022 list of top U.S. Postal Service suppliers, accounting for more than half of the agency’s outside spending. FedEx once again... View More
The idea of personalization is not new. When I think of the tradition of personalizing goods, I think back to monogrammed towels, robes, and suitcases, or an anniversary gift that celebrates a... View More
Let's face it — marketing without data would require companies to rely solely on instincts and anecdotal evidence to promote their brands. This approach would likely lead to a disconnect wi... View More
Today’s print industry is in the middle of an extraordinary period, primarily as a result of shifting market dynamics. These shifts are exciting and can certainly benefit printers, but only... View More
"A rose by any other name would smell as sweet.” William Shakespeare's words from his iconic play Romeo and Juliet could sum up the proposed name change for the USPS’s Ground Services, i
Let's start with the basics. USPS CASS (Coding Accuracy Support System) certified software has the primary purpose of standardizing the addresses to USPS standards and determining the current... View More
As a print/mail service provider or in-house print/mail facility, your company probably does a great job. You make sure the mail you prepare meets postal regulations, goes out on time, and qua... View More
Ralph Waldo Emerson once wrote, “Sow a thought and you reap an act; sow an act and you reap a habit; sow a habit and you reap a character; sow a character and you reap a destiny.” Right... View More
Rancho Santa Margarita, CALIF – April 12, 2023 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today debuted its Melissa for
Royal Mail, the UK’s designated postal operator, announced a cyber incident January 11, halting all outbound international mail. It took a few days before the extent and cause of the attack... View More
WASHINGTON, DC — Today, the United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of mailing services price changes to take effect July 9, 2023. The new rates include
Every year, you have to balance what you want to make improvements to with what your budget will allow you to do. And when it comes to equipment, if it’s been more than a few years since you have... View More
What if you could increase revenue without adding more customers? As a print/mail service provider, it’s possible to sell billable services to your existing clients as a natural extension to... View More
I don’t think it takes a great deal of insight to predict the path of direct mail over the short term. If you’ve read this column for a while, you’ll know I’ve advocated for... View More
Experience and evidence show that the most effective leaders have learned how to lead from their hearts. Heart leaders are great at making people feel special, giving them a sense of purpose and makin
If you ask business leaders who are responsible for customer communications about their primary focus, they will almost always mention providing an exceptional customer experience (CX). As a result, t
Mailers rely heavily on the US Postal Service’s NCOALink dataset – nearly 160 million permanent change-of-address records including individuals, families, and businesses that have updated their... View More
The Mailer Scorecard is important for both mail owners and mail service providers (MSPs). Are you downloading your Mailer Scorecard daily (or at least weekly)? If not, you’re missing an oppo... View More
