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Aug. 1 2021
You may describe the company for which you work as being in the printing business, or the mailing business. “Marketing services provider” might describe your employer, or perhaps simply... View More
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July 19 2021
The ritual of gathering mail has not changed much over the years. In a typical scenario, a mail carrier delivers the mail to a residential or office mailbox, and the recipient of the mail must... View More
megaphone pic
July 13 2021
Of all the elements we consider as we produce printed communications, the importance of the envelope is often overlooked and under-appreciated. Envelopes can have a significant impact on posta... View More
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May 21 2021
Mail is a great way to engage customers and prospects, and it’s one of the most trusted communication vehicles out there. However, some mail pieces garner more attention from recipients than... View More
doorway pic
May 13 2021
Technologies for implementing more advanced customer communications management (CCM) emerged over two decades ago and since then have expanded their capabilities through the development of mor... View More
GettyImages-1212609642
May 11 2021
Most people would agree that an envelope's purpose is safely transporting the contents from sender to recipient. But the envelope has another important job — getting opened! Magazine and cata... View More
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May 10 2021
Your customers and prospects take a moment to look at the day’s mail. Did your marketing information or customer communication stand out? Was it effective? If it didn’t get the attention of... View More
people and envelopes
May 7 2021
In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your cust
GettyImages-1268545220
May 4 2021
Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces s... View More
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April 20 2021
I recently received an email from a marketing company that started out with this statement: “Let's face it — direct mail is simply print, a mailing list, and postage, all of which are co
GettyImages-1222618776
April 14 2021
When we think about color management, we often think about its operational impact – how does color management help us turn out quality print – and that’s certainly important. But the... View More
GettyImages-1140379193
April 6 2021
What if there was a customer communication technology that guaranteed consistent formatting and presentation of your documents, regardless of the devices owned by your customers? Screen size w... View More
GettyImages-518503625
Feb. 18 2021
Despite the widespread use of email, SMS text, and other electronic communications, printed direct mail remains in demand for both marketing and transactional communications. Although printed... View More
GettyImages-1132089008
Feb. 16 2021
"If I'm not in the document business," you might say, "How do you explain the pallets full of paper and envelopes sitting all over my shop?" OK, that’s a reasonable question. W... View More
GettyImages-1125911596
Dec. 18 2020
Data enhancement means adding value to data you'll be using to produce and mail documents processed through your print and mail center. In most shops, data enhancement ends with correcting po... View More
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Oct. 12 2020
I’m a big believer in content marketing — the practice of attracting leads and nurturing them from introduction through purchase by creating and distributing informational content composed
GettyImages-1185666267
Sept. 28 2020
The mailbox is an amazing environment. It welcomes communication from the companies we do business with, our insurers, our banks, and from companies who believe we might be interested in their... View More
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July 29 2020
Regulatory compliance is, at worst, a scary thing and, at best, a huge cost of doing business. What it means to comply varies depending on industries and applications, making it especially tricky for... View More
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May 4 2020
If you’re working at home rather than your usual office (and many of us are), you’re checking your home mailbox and getting less than usual. As for your usual office mail, it might be reac
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