In today’s fast-paced political landscape, reaching voters in a personalized and impactful way is crucial. While a majority of the projected $17.1 billion in political advertising will be sp... View More
The print industry has long been a vital resource for mass communication and general business operations. With the rise of digital transformation and e-commerce, consumer preferences have shif... View More
Printed documents remain a vital customer communications channel and represent a key component of an organization’s customer communications management (CCM) strategy. There is no doubt that... View More
Adhering to mailing regulations is more than just a legal obligation; it is essential for maintaining a company's integrity and reputation. As businesses increasingly turn to direct mail stra... View More
Does it seem artificial intelligence is taking over? That nobody needs humans for many tasks because AI can do it faster, better, or cheaper? It's easy to get that impression. AI is... View More
Imagine yourself stepping into a tradeshow that is overflowing with swarms of people, all vying for your attention. Each booth bombards you with flashy displays, loud music, and salespeople ea... View More
The marketing world is fiercely competitive and increasingly dominated by digital strategies. Amidst this digital onslaught, direct mail has impressively held its ground. This is largely becau... View More
The benefits of content marketing are within the reach of any print or mail service provider, regardless of how limited your budget might be. Items like blog articles, white papers, custo... View More
With the rise in omnichannel capabilities, coupled with the pressure every business is experiencing to significantly reduce costs, the complexities of managing documents as a third-party servi... View More
Dirty data makes it hard to serve clients and grow business. This challenge applies to any industry aspiring to build loyal customers with great service and smart products. Insurance agents op... View More
Even though the document industry does much to reduce its impact on the environment, lots of people look upon what we produce as an environmental problem. We recycle paper more than any other... View More
Direct mail has certain advantages over digital channels because it is a physical medium. For example, studies have shown that the human brain processes and remembers marketing messages better... View More
It's easy for businesspeople outside the print and mail industry to believe the days of postal mail are numbered. Email, social media, texting, and instant messaging apps have largely replace... View More
So, how was I going to explain the ostrich skin boots to my wife? I was just waiting for a check… the boots just kind of happened. Well, they really didn’t just “happen.” Those... View More
Documents you produce as an internal or external print/mail service provider should impact the recipient. Otherwise, there's no reason to send them (besides conforming to regulations). Docume... View More
Working as an inside sales representative, one of my tasks is to work with prospective clients who contact me through my company’s website. As I ask questions to see what their experience ha... View More
The art of using analog media for communication has become increasingly scarce in an era where digital technology predominates. Technologies like email, instant messaging, and social media hav... View More
Did you know your mail center has a brand? Just like any other business, a mailing service has a distinct identity that sets it apart from its competitors. This identity, or brand, is a combin... View More
At the end of a busy workday, consumers retreat to their homes to find a collection of mail awaiting them. The routine collection of mail is there - bills, statements, notices, and a smatterin... View More
Direct mail marketing continues to be effective in today's digital age due to its ability to stand apart from a vast array of online marketing messages. Its tangible format provides an excell... View More
