Inkjet technology has become increasingly popular in the recent past, and this is hardly surprising. Its value proposition aligns well with the communication needs of today’s consumers and buyers.... View More

It’s said that age is nothing but a number, but if that number correlates to your bottom line, it’s a very important number. Marketing that takes a consumer’s age into account can... View More

Print/mail service providers and in-plants must rely on the data their customers provide. Though it's not always the greatest quality, some shops are reluctant to touch the customer data, eve... View More

Despite previous cries of millennials being industry killers, haphazardly and indiscriminately giving the proverbial axe to anything from beer to fabric softener to chain restaurants, they may... View More

When was the last time your organization did a customer communication audit? If it's been a few years, or if you've never looked at all your customer communications as a whole, now would be... View More

Some things in life create great impact – a wedding, a divorce, having kids… these are the kinds of events that change a person. Pandemics fall into this category, too, demonstrating how... View More

Back when I began my service bureau career, we were all about batch processing. It was the era of big iron where we wrote custom programs that executed on mainframe computers and generated mou... View More

Over the past year, the USPS has been inundated with system process changes, an overwhelming holiday season, a worldwide pandemic, and a shift in priorities toward packages. This leaves mailers with a

There are several living generations of consumers, and each generation has its own preferences in terms of how they like to shop, how they spend money, and how they want to be marketed to. You... View More

You may describe the company for which you work as being in the printing business, or the mailing business. “Marketing services provider” might describe your employer, or perhaps simply... View More

The ritual of gathering mail has not changed much over the years. In a typical scenario, a mail carrier delivers the mail to a residential or office mailbox, and the recipient of the mail must... View More

Of all the elements we consider as we produce printed communications, the importance of the envelope is often overlooked and under-appreciated. Envelopes can have a significant impact on posta... View More

Mail is a great way to engage customers and prospects, and it’s one of the most trusted communication vehicles out there. However, some mail pieces garner more attention from recipients than... View More

Technologies for implementing more advanced customer communications management (CCM) emerged over two decades ago and since then have expanded their capabilities through the development of mor... View More

Most people would agree that an envelope's purpose is safely transporting the contents from sender to recipient. But the envelope has another important job — getting opened! Magazine and cata... View More

Your customers and prospects take a moment to look at the day’s mail. Did your marketing information or customer communication stand out? Was it effective? If it didn’t get the attention of... View More

In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your cust

Dimensional direct mail marketing, packages that have a third-dimensional aspect in addition to the length and width of a letter or postcard, enjoy outstanding conversion rates. These pieces s... View More

I recently received an email from a marketing company that started out with this statement: “Let's face it — direct mail is simply print, a mailing list, and postage, all of which are co

When we think about color management, we often think about its operational impact – how does color management help us turn out quality print – and that’s certainly important. But the... View More