Sustainability is a big topic, but the central idea is often misunderstood and is surrounded by a myriad of myths. As a result, many business owners aren’t sure what they can do to m... View More
Inkjet technology has become increasingly popular in the recent past, and this is hardly surprising. Its value proposition aligns well with the communication needs of today’s consumers and buyers.... View More
There are several living generations of consumers, and each generation has its own preferences in terms of how they like to shop, how they spend money, and how they want to be marketed to. You... View More
While many print service providers (PSPs) focus on producing and mailing high-volume transactional documents like billing statements, a new revenue stream is opening up for them due in part to... View More
The ritual of gathering mail has not changed much over the years. In a typical scenario, a mail carrier delivers the mail to a residential or office mailbox, and the recipient of the mail must... View More
For many of you reading this section, the question isn’t, “Do we need new equipment for our printing and mailing?” but more likely, “Who has the new equipment that we need?”It... View More
Like many around the globe, the print production and digital delivery industries continue to feel the winds of change in 2021. For those running printing environments — also called print sho... View More
When we think about color management, we often think about its operational impact – how does color management help us turn out quality print – and that’s certainly important. But the... View More
We’ve just wrapped up a year during which overall printing industry revenues have dropped significantly (at least 10%; likely much more). Concurrently, printing industry employment has dropp... View More
Despite the widespread use of email, SMS text, and other electronic communications, printed direct mail remains in demand for both marketing and transactional communications. Although printed... View More
"If I'm not in the document business," you might say, "How do you explain the pallets full of paper and envelopes sitting all over my shop?" OK, that’s a reasonable question. W... View More
Over the past decade, we have seen how high-speed production color inkjet systems have revolutionized the document printing market. What is less visible is the important role that paper has pl... View More
In storytelling and when writing a screenplay, there is almost always a beginning, a middle, and an end. Another way to put this is that there is usually an Act One, Act Two, and Act Three. -... View More
Inkjet technologies have made major strides in recent years, including higher speeds, broader color gamut, improved resolution, and more diverse media options. For mailers, recognizing the ben... View More
Plenty of original equipment manufacturers (OEMs) like to talk about the many capabilities of their hardware solutions. While it’s true that some print technologies are quite flexibl... View More
Do mailing jobs where clients aren’t concerned with the disposition of each mail piece still exist? If so, I suspect they are disappearing. Other than saturation-type mailings or Every Door... View More
Document production workflows can be fragile things. The process of creating printed documents from data acquisition to depositing mail at the post office is frequently a series of complex unc... View More
We see it in our mailboxes all the time. The mail arrives, full of envelopes that are plain and, for the most part, do not stand out from one another. When it comes to customer engagement and... View More
The success of a direct mail campaign using a letter pack has many variables that can affect your profitability. If you have ever read the Domestic Mail Manual (DMM), you know the United State... View More
Crystal balls are amazing — they help us peer into the future to give us a view into what may come. In reality, though, most of today’s perceived crystal ball operators are not magicians... View More
