In today’s fast-paced political landscape, reaching voters in a personalized and impactful way is crucial. While a majority of the projected $17.1 billion in political advertising will be sp... View More

The print industry has long been a vital resource for mass communication and general business operations. With the rise of digital transformation and e-commerce, consumer preferences have shif... View More

Even though the document industry does much to reduce its impact on the environment, lots of people look upon what we produce as an environmental problem. We recycle paper more than any other... View More

Working as an inside sales representative, one of my tasks is to work with prospective clients who contact me through my company’s website. As I ask questions to see what their experience ha... View More

In the print and mail industry, continuous growth is essential for long-term success. Fortunately, print/mail service providers can execute many strategies to optimize the bottom line. •&n... View More

In our March/April, 2023 issue, we highlighted some solution providers who can help you with your inkjet needs. Click below to access the PDFs with their profiles, and when you reach out, be sure to l

In the world of high-volume mail production, it’s easy to get so buried in the details or caught up in handling the crisis of the day that we don’t pay much attention to the real reasons... View More

Many companies continue to encourage (and sometimes force) their customers to switch from paper to electronic communications, using claims that electronic communication is “greener,” “sa

Today’s print industry is in the middle of an extraordinary period, primarily as a result of shifting market dynamics. These shifts are exciting and can certainly benefit printers, but only... View More

Sustainability is a big topic, but the central idea is often misunderstood and is surrounded by a myriad of myths. As a result, many business owners aren’t sure what they can do to m... View More

Inkjet technology has become increasingly popular in the recent past, and this is hardly surprising. Its value proposition aligns well with the communication needs of today’s consumers and buyers.... View More

There are several living generations of consumers, and each generation has its own preferences in terms of how they like to shop, how they spend money, and how they want to be marketed to. You... View More

While many print service providers (PSPs) focus on producing and mailing high-volume transactional documents like billing statements, a new revenue stream is opening up for them due in part to... View More

The ritual of gathering mail has not changed much over the years. In a typical scenario, a mail carrier delivers the mail to a residential or office mailbox, and the recipient of the mail must... View More

For many of you reading this section, the question isn’t, “Do we need new equipment for our printing and mailing?” but more likely, “Who has the new equipment that we need?”It... View More

Like many around the globe, the print production and digital delivery industries continue to feel the winds of change in 2021. For those running printing environments — also called print sho... View More

When we think about color management, we often think about its operational impact – how does color management help us turn out quality print – and that’s certainly important. But the... View More

We’ve just wrapped up a year during which overall printing industry revenues have dropped significantly (at least 10%; likely much more). Concurrently, printing industry employment has dropp... View More

Despite the widespread use of email, SMS text, and other electronic communications, printed direct mail remains in demand for both marketing and transactional communications. Although printed... View More

"If I'm not in the document business," you might say, "How do you explain the pallets full of paper and envelopes sitting all over my shop?" OK, that’s a reasonable question. W... View More