Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive behavior. Rob Han
Rochester, NY. June 19, 2018: BCC Software will be hosting its third annual User Conference, Information Exchange, August 6th through 9th of this year. The conference allows customers exclusive insigh
It was July 6, 1976. “Silly Love Songs,” and “Afternoon Delight” topped the music charts. Gerald Ford was President. The first class of women was inducted at the U.S. Naval Academy... View More
Before the United States Postal Service (USPS) was established in 1971, there was the United States Post Office Department (USPOD), which was established in 1792. In this column, we will look at... View More
If your business or institution sends out large volumes of mail, it’s there. No matter how good your customer relationship management (CRM) system is, everyone has it. In many cases, it’s hidden... View More
In a world were printed direct mail is often in competition with digital media, high-speed inkjet printing devices are helping to level the playing field and creating new opportunities. Full-color dir
When internet advertising began to take off and the economy dipped, many direct marketing companies began to look for other ways to leverage their infrastructure as marketing budgets were cut. One of... View More
Alexandria, Va. (May 29, 2018) — Idealliance, a global thought leader in the graphic communications industry and a non-profit organization with... View More
If you believe your monochrome toner printers should get you through the next couple of years, think again. The customer communications business is transforming. Money is pouring into research and dev
Congratulations! You have recently been tasked with mailing operations. Now what? Relax and take a deep breath; you’ve got this! Let’s start by focusing on ways to drive savings and, in some... View More
TASCADERO, Calif., May 11, 2018 (Newswire.com) - AccuZIP is proud to announce that its submission for the 2018 Next Generation Campaign Award™ has been selected as the GRAND CHAMPION... View More
Virtually every mailing operation, large or small, encounters the issue of how to handle loose sacks or trays of mail. Whether it is an entire mailing job that is just too small to meet the Domestic Mail... View More
Fort Worth, TX – NPI, a prominent manufacturer of sorting systems in the mailing and parcel industry, today announces completion of expansion to their corporate headquarters. The expansion was... View More
To best answer this title question requires taking a couple of steps back to provide some needed context. A couple of years ago, the Postal Service established the National Operations Command Ce... View More
WASHINGTON - The U.S. Postal Service reported total revenue of $17.5 billion for the second quarter of 2018 (January 1, 2018 - March 31, 2018), an increase of $235 million, or 1.4 perc... View More
MOORESTOWN, NJ – May 7, 2018 – OPEX Corporation unveiled its latest product offering in Mailroom Automation this morning at National Postal Forum in San Antonio, TX. STS™ (Sort, Track,... View More
This article originally appeared in the May/June, 2018 issue of Mailing Systems Technology. Nowadays, it seems like new digital marketing techniques are booming. However, it is important to remember... View More
When the Postal Service first announced its new Green and Secure program, it was described as a new alternative method to meet the Move Update standard. However, this inadvertently caused confusion, a
Undeliverable-as-Addressed (UAA) mail is an ongoing issue for those in the mailing industry. In FY2017 alone, the UAA mail volume reported by the United States Postal Service (USPS) was 6.1 billion pieces... View More
I recall discussing customer data quality with a print/mail service provider sales rep. "It's not our problem," he explained. "We print what they send. If the data is bad, that's their problem."... View More